Ogilvy PR Worldwide in Australia’s internal program, Earth-Plan, aims to give life to our Sustainability Policy and improve our environmental and social performance as a company.

Earth-Plan includes targets and activities to shrink our environmental footprint, and a commitment to measure and publicly report against them using the widely-recognised Global Reporting Initiative framework. It’s our way of trying to truly “practice what we preach”.

Significantly, as part of Earth-Plan, we will also be developing ways to measure the results that our counsel to clients delivers in environmental sustainability terms. This is because we recognise that in sustainability terms we have the greatest potential to make a difference in our counsel to clients.

We will also plan, measure, monitor, benchmark and report on our organisation’s broader CSR  initiatives via Earth-Plan as we go forward.

Click here to view Earth-Plan.