Sarah Cruickshank is the co-founder and Managing Director of Ogilvy Earth. She has fifteen years’ experience in developing and implementing complex communications campaigns on behalf of government, business and the community and since joining Ogilvy/Parker & Partners in 2002 has led a number of flagship (and award winning) client accounts including the Department of Foreign Affairs & Trade, WMC Resources, Ricegrowers’ Association of Australia, Taskforce on Care Costs and Bell Shakespeare.

Sarah’s particular expertise is in the public policy issues and challenges facing Australian industry, in particular the inextricable link between business operations and the increasing social and environmental considerations driven by community and government. Since establishing Ogilvy Earth in 2007, Sarah has led sustainability-focused projects across the government, business and not-for-profit sectors with current and recent clients including Woolworths, Origin Energy, Veolia, Coca-Cola South Pacific, The Climate Institute and the Australian Government. Effective advocacy, third party stakeholder relations, media and issues management have been core to each of these campaigns.