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By sharing rather than hoarding information, we can make a greater contribution to the “sustainability conversation”. 12 July 2010 - OgilvyEarth in the news - Daily Telegraph May 2010 - Climate Business Leaders Launch Partnership OgilvyEarth is delighted to announce it is a foundation supporter and Major Partner of The Climate Institute's corporate partnership initiative. The Climate Partners are businesses who share a resolve that Australia should not be left behind in the journey that other economies and companies are undertaking towards the expected multi-trillion dollar markets already emerging in clean energy and pollution reduction. This unique initiative brings together a range of companies who are leaders in sectors including finance, energy, infrastructure, transport and communications. For more information about Climate Partners and The Climate Institute, click here. Extract of speech delivered by John Connor, CEO, The Climate Institute at the launch of the Institute's Climate Partners Network can be read here: click here. Sep 2009 - New AANA Environmental Claims in Advertising & Marketing Code The Australian Association of National Advertisers (AANA) has released its Environmental Claims in Advertising and Marketing Code – building on the work done by Green Capital through its position paper The End of Greenwash and the accompanying Green Cred Checklist. The AANA has adopted the Code to ensure that marketers apply rigorous, industry-wide standards when they make environmental claims in advertising or marketing communications. The Code represents a much needed standard for both the advertising and marketing industries and a significant win for sustainability in an era when consumers’ power to drive change has been severely undermined by false environmental claims. May 2009 - White paper - Critical events of 2009 and the global sustainability movement The inauguration of a new U.S. President. One of the worst global financial crises in history. The most important climate summit of our times. Clearly 2009 is no ordinary year. But how are these critical events impacting the global sustainability movement? OgilvyEarth conducted an Eco-Audit with 50 of the world’s thought leaders on sustainability to find out. What we learned was striking: 2009 is giving rise to a new world order with the concept of sustainability at its very core. This whitepaper outlines our findings and thoughts on the opportunities for brands that wish to lead in the new Age of Sustainability. Click here to view the white paper. Feb 2009 - Sam North, new Media Director for the Ogilvy team Ogilvy PR has lured one of Australia's most experienced media practitioners to join its senior ranks and work across the company's specialist businesses including OgilvyEarth. Sam North, former Managing Editor of the Sydney Morning Herald and Sun Herald, joins Ogilvy PR in the newly created role of Media Director. He brings more than 30 years of experience across the fields of media and management to the role. As Media Director, North will provide senior counsel on media engagement, crisis and issues management, lead media training programs, and help develop staff across Ogilvy PR's specialist consultancies. He will also represent Ogilvy PR as a spokesperson at industry events, and importantly, partner with each of Ogilvy PR's firms to support their respective areas of specialisation. Ogilvy PR's Managing Director John Studdert said North's broad and deep experience in media across print and television journalism, teamed with his senior management skills would bring "enormous benefit to the entire Ogilvy PR offering in Australia". "Sam has a fairly unique mix of management and media experience that works particularly well within our model of deep specialisation," he said. "With such a broad skills set we felt it important that Sam work across all our firms to provide the kind of senior counsel that is so valued by our clients. We are excited to have him join our management team, and look forward to utilising his experience and seniority." Sam's career spanning 30 years and engaging, either as a writer, interviewer or manager, with every Prime Minister from Gough Whitlam to the present will bring a wealth of experience to Ogilvy PR. Prior to his role as Managing Editor of the Sydney Morning Herald and Sun Herald, he worked as Chief of Staff during the 2000 Sydney Olympics, and represented Fairfax on the Australian Press Council. Before joining Fairfax, he worked as an on-camera reporter for television news. Ogilvy PR Australia is a joint venture between Ogilvy PR Worldwide and STW Group, Australia's leading marketing content and communications services group. Specialist Ogilvy PR firms and affiliates in Australia include Pulse Communications, Impact Employee Communications, Ogilvy PR Health, Parker & Partners, Howorth Communications and Cannings. 2008 We welcome you to take a look at the results of our survey of corporate sustainability communicators about “greenwash”. Click here to see the survey results. You may also like to take a look at the following related documents:
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