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By sharing rather than hoarding information, we can make a greater contribution to the “sustainability conversation”. Conference of the Parties Today marks the commencement of the 17th annual Conference of the Parties (COP17) of the United Nations Framework Convention on Climate Change (UNFCCC) in Durban, South Africa. As with every COP meeting, commentators place undue emphasis on whether or not an all-encompassing global treaty will be achieved – a highly unrealistic expectation given the complexity of international negotiations. You only have to think about how long it takes for international trade agreements to be formalised to realise that in fact the practical progress achieved at each successive COP, by comparison, is impressive. OgilvyEarth’s partner, The Climate Institute, has a senior representative on the ground and actively involved in the Durban negotiations. To keep up with the progress of discussions over the next ten days, visit this link http://www.climateinstitute.org.au/durban for some important background and the regular video blogs and updates. OgilvyEarth announces partnershipwith Carbon Disclosure Project Sydney, November 10, 2011: OgilvyEarth, Ogilvy PR's sustainability communications practice, has today announced its Australian partnership with the Carbon Disclosure Project (CDP), an international NGO that operates the only global climate change reporting system for companies. OgilvyEarth and CDP share a collective focus on supporting organisations to demonstrate leadership by taking action to measure, manage, reduce and communicate action on their environmental impacts. Now, with the recent passage of bills for a carbon price through the Australian Parliament, there is a growing impetus for organisations to measure, manage and disclose climate change information to their investors, purchasers, customers and other stakeholders. OgilvyEarth's Managing Director, Sarah Cruickshank, said “Ogilvy Earth is delighted to have a formal partnership with the CDP in Australia. Like the CDP, Ogilvy Earth is committed to reducing the environmental impact of Australian businesses, and rigorous measurement and disclosure is a vital ingredient in delivering improved sustainability outcomes. Along with the CDP, Ogilvy Earth works closely with a range of other not-for-profit organisations to help bring them together with some of the nation’s largest organisations for the purposes of achieving the best possible environmental and social outcomes.” The CDP has the largest database of corporate climate change information and acts on behalf of over 550 institutional investors globally (including 45 investors in Australia and New Zealand) with more than US$71 trillion in assets under management. 73% of ASX100 companies and 50% of ASX200 companies disclosed climate change information through the CDP in 2011. The CDP released its Australia & NZ 2011 Report this week at Carbon Expo 2011 in Melbourne. The report revealed that only 4% of ASX200 and NZX50 responding companies reported that carbon pricing was a high impact risk to their business, while overall 33% of responding companies rated the risk as medium or above. The report is the sixth annual assessment of climate change disclosures made by ASX200 and NZX50 companies to investors through the CDP. James Day, CDP's Australia & NZ Director said, "CDP is delighted to be working in partnership in Australia with OgilvyEarth, one of Australia's leading sustainability communications agencies. CDP hopes our partnership will result in more Australian companies realising the business benefits of high quality climate change communications with their employees, investors, suppliers and other stakeholders. For example, companies this year have reported through CDP that behavioural change initiatives typically offer fast payback periods of 1-3 years. Despite this, in Australia & NZ only 9% of ASX200 and NZX50 companies reported they were undertaking emission reduction initiatives relating to behavioural change." About CDP The Carbon Disclosure Project (CDP) is an independent not-for-profit organisation providing a transformative global system for companies and cities to measure, disclose, manage and share climate change and water information. Over 3,000 organisations across the world’s largest economies now report their greenhouse gas emissions and assessment of climate change risk and opportunity through CDP, in order that they can set reduction targets and make performance improvements. This data is gathered on behalf of 551 institutional investors, holding US$71 trillion in assets. CDP now holds the largest collection globally of self-reported climate change data. For more information visit www.cdproject.net OgilvyEarth is the sustainability communications advisory practice of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and the STW Communications Group, Australia's largest marketing content and communications services group. Only 4% of top ASX200 & NZX50 responding companies reported carbon pricing as a high impact risk Melbourne, Australia, 7 November 2011. Only 4% of ASX200 and NZX50 responding companies reported that carbon pricing was a high impact risk to their business, while overall 33% of responding companies rated the risk as medium or above according to the latest report from the Carbon Disclosure Project (CDP) written by Deloitte Australia.
The CDP Australia & NZ Report 2011 is the sixth
annual assessment of climate change disclosures made by ASX200 and NZX50
companies to investors through the CDP. 50% (up from 47% last year) of
companies on the ASX200 responded to the CDP questionnaire asking them to
measure and disclose what climate change means for their business, while 42%
(down from 46% in 2010) responded from the NZX50. A key feature of this year’s Australia & NZ report - which is sponsored by Catholic Super and Westpac/BT Financial Group - is increased transparency and comparability of climate change information for investors and other stakeholders. For the first time in Australia & NZ, emissions information from all ASX200 and NZX50 responding companies has been published in the report. Carbon disclosure scores – which assess the quality of climate change disclosures by companies to investors - have been published for all Australian & NZ listed companies that achieved a disclosure score above 50. All carbon performance scores have also been published – these scores provide an indication of the extent to which companies are addressing the potential opportunities and risks presented by climate change. “BT Financial Group is committed to promoting business best practice and strategies that contribute to the sustainability of our future generations,” said David Lees , BT Financial Group’s General Manager of Super and Investments. “As the wealth management arm of the Westpac Group, we recognise the importance of incorporating environmental, social and governance issues in our investment analysis and decision making. We are proud to support the CDP as an important tool for Australian and New Zealand businesses to manage their carbon performance through best practice reporting and disclosure.” Top scoring ASX & NZX companies recognized on both the Carbon Disclosure Leadership Index and the Carbon Performance Leadership Index
He continued, saying “Only 29% of reporting utilities, 36% of Energy sector
respondents, 39% of Industrials and 48% of Materials sector respondents from
the ASX200 and NZX50 reported having any carbon emission reduction targets.
This is concerning, as it indicates that many companies with substantial
emissions are still not setting emission reduction targets, and is also
indicative of a lack of preparedness to respond to carbon pricing and economy
wide emission reduction targets”. The Carbon Disclosure Project (CDP) is an independent not-for-profit organisation providing a transformative global system for companies and cities to measure, disclose, manage and share climate change and water information. Over 3,000 organisations across the world’s largest economies now report their greenhouse gas emissions and assessment of climate change risk and opportunity through CDP, in order that they can set reduction targets and make performance improvements. This data is gathered on behalf of 551 institutional investors, holding US$71 trillion in assets. CDP now holds the largest collection globally of self-reported climate change data. For more information visit www.cdproject.net About IGCC - CDP Australia & NZ Investor Relations Partner The IGCC represents institutional investors, with total funds under management of approximately $700 billion, and others in the investment community interested in the impact of climate change on investments. The IGCC aims to encourage government policies and investment practices that address the risks and opportunities of climate change, for the ultimate benefit of superannuants and unit holders. For more information visit www.igcc.org.au About Deloitte Australia – CDP Australia & NZ Report Partner Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/au/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms, Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 5,700 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit Deloitte’s web site at www.deloitte.com.au. Deloitte’s role as the
2011 Australian & New Zealand CDP Report Partner underscores our leading
role in providing a broad range of carbon advisory, reporting and assurance services
to clients. For more information, please contact: Christine Law (Ogilvy PR) James Day (CDP) 12 July 2010 - OgilvyEarth in the news - Daily Telegraph May 2010 - Climate Business Leaders Launch Partnership OgilvyEarth is delighted to announce it is a foundation supporter and Major Partner of The Climate Institute's corporate partnership initiative. The Climate Partners are businesses who share a resolve that Australia should not be left behind in the journey that other economies and companies are undertaking towards the expected multi-trillion dollar markets already emerging in clean energy and pollution reduction. This unique initiative brings together a range of companies who are leaders in sectors including finance, energy, infrastructure, transport and communications. For more information about Climate Partners and The Climate Institute, click here. Extract of speech delivered by John Connor, CEO, The Climate Institute at the launch of the Institute's Climate Partners Network can be read here: click here. Sep 2009 - New AANA Environmental Claims in Advertising & Marketing Code The Australian Association of National Advertisers (AANA) has released its Environmental Claims in Advertising and Marketing Code – building on the work done by Green Capital through its position paper The End of Greenwash and the accompanying Green Cred Checklist. The AANA has adopted the Code to ensure that marketers apply rigorous, industry-wide standards when they make environmental claims in advertising or marketing communications. The Code represents a much needed standard for both the advertising and marketing industries and a significant win for sustainability in an era when consumers’ power to drive change has been severely undermined by false environmental claims. May 2009 - White paper - Critical events of 2009 and the global sustainability movement The inauguration of a new U.S. President. One of the worst global financial crises in history. The most important climate summit of our times. Clearly 2009 is no ordinary year. But how are these critical events impacting the global sustainability movement? OgilvyEarth conducted an Eco-Audit with 50 of the world’s thought leaders on sustainability to find out. What we learned was striking: 2009 is giving rise to a new world order with the concept of sustainability at its very core. This whitepaper outlines our findings and thoughts on the opportunities for brands that wish to lead in the new Age of Sustainability. Click here to view the white paper. Feb 2009 - Sam North, new Media Director for the Ogilvy team Ogilvy PR has lured one of Australia's most experienced media practitioners to join its senior ranks and work across the company's specialist businesses including OgilvyEarth. Sam North, former Managing Editor of the Sydney Morning Herald and Sun Herald, joins Ogilvy PR in the newly created role of Media Director. He brings more than 30 years of experience across the fields of media and management to the role. As Media Director, North will provide senior counsel on media engagement, crisis and issues management, lead media training programs, and help develop staff across Ogilvy PR's specialist consultancies. He will also represent Ogilvy PR as a spokesperson at industry events, and importantly, partner with each of Ogilvy PR's firms to support their respective areas of specialisation. Ogilvy PR's Managing Director John Studdert said North's broad and deep experience in media across print and television journalism, teamed with his senior management skills would bring "enormous benefit to the entire Ogilvy PR offering in Australia". "Sam has a fairly unique mix of management and media experience that works particularly well within our model of deep specialisation," he said. "With such a broad skills set we felt it important that Sam work across all our firms to provide the kind of senior counsel that is so valued by our clients. We are excited to have him join our management team, and look forward to utilising his experience and seniority." Sam's career spanning 30 years and engaging, either as a writer, interviewer or manager, with every Prime Minister from Gough Whitlam to the present will bring a wealth of experience to Ogilvy PR. Prior to his role as Managing Editor of the Sydney Morning Herald and Sun Herald, he worked as Chief of Staff during the 2000 Sydney Olympics, and represented Fairfax on the Australian Press Council. Before joining Fairfax, he worked as an on-camera reporter for television news. Ogilvy PR Australia is a joint venture between Ogilvy PR Worldwide and STW Group, Australia's leading marketing content and communications services group. Specialist Ogilvy PR firms and affiliates in Australia include Pulse Communications, Impact Employee Communications, Ogilvy PR Health, Parker & Partners, Howorth Communications and Cannings. 2008 We welcome you to take a look at the results of our survey of corporate sustainability communicators about “greenwash”. Click here to see the survey results. You may also like to take a look at the following related documents:
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