Packaging Council  

Policy Insight and Guidance for Packaging Council 

The Packaging Council of Australia, representing all producers and users of packaging, came to Parker & Partners for help navigating a major new Federal Government policy.

Challenge

As the Australian Federal Government developed its Carbon Pollution Reductions Scheme and Emissions Trading System the Packaging Council of Australia needed to understand the implications for their members, opportunities for consultation and the anticipated direction that Government would outline for industry.

Insight

The complex and lengthy government Green Paper was more information than PCA members needed or would realistically have time to digest. P&P drilled through the array of official documents and drew relevant insights from other sources, media and industry to deliver PCA the information they needed; clearly and tailored to their members.

Solution

Combining the technical and communications skills of the P&P team, a concise report capturing the most significant and relevant elements of the Government position were distilled into a plain-language document.

Result
PCA members received a 15 page report with key insights into this major policy move, how it will impact their sector and what they can do to engage government on the issues.