Insight

Impact identified the need to educate all employees in key messages and proof points whilst developing an action plan that was localised to gain real traction across a broad range of initiatives focused on fuel, energy, water and waste. The task was even more challenging taking into consideration third party labour hire, retail customers and partner airlines.

Solution

With the Qantas team we developed Stage 1 of the ‘begreen’ sustainability program. We researched employee opinions on the environmental challenges and potential barriers. The communication targeted the broader objectives of the program, addressing employees and other stakeholders. The education program aimed to align the section by section “begreen” volunteers to develop a localised set of actions that were relevant in their unit. The tactics in each unit focused on immediate actions such as paper reduction targets for offices, energy reduction for airports, fuel reductions for flight operations. Reporting and recognition programs were also introduced to ensure on going traction.

Results

Qantas has already seen a number of exciting actions ranging from the brand team turning off Qantas logos on buildings, turning off light in offices when not in use, to education around existing fuel conservation plans. Awareness of the program has built considerably with over 350 volunteers joining the “begreen” team in the first 6 months and increased requests for take home information.