Ogilvy Public Relations Worldwide

OgilvyEarth – Internal sustainability program

Challenge
To set up Ogilvy PR’s internal sustainability program and work to implement the sustainability communication strategy to achieve Ogilvy PR’s sustainability targets while ensuring transparent and defendable sustainability practices.

Insight
When Ogilvy PR Worldwide in Australia decided to create OgilvyEarth, the need to “walk the talk” was pivotal to the credibility of Ogilvy PR. By walking the talk, OgilvyEarth would be better placed to “talk the talk” to clients.

Solution
To create a long term strategic approach to sustainability, Ogilvy PR laid the foundation with sustainability documents, including:

- Earth-Policy - Ogilvy PR’s Sustainability Policy

- Earth-Plan - sustainability improvement program

- Earth-Pledge - code of practice for sustainability counsel

A sustainability team of volunteers, the Earth-Team, was created to drive the program. With intercompany competitions, monthly Earth-Tips, suggestion boxes, across floor education and engagement and the Ogilvy worm farm, Ogilvy PR is working towards the 2010 targets. The performance of the internal program is also reviewed by Earth-Group, an independent advisory committee.

Result
A well functioning internal program with buy in from management and employees.