Keep Australia Beautiful & National Rugby League

National Rugby League head office carbon footprinting and energy audit

OgilvyEarth supports Keep Australia Beautiful (KAB) and its national mission to encourage the community to protect and conserve the natural environment through individual actions.

Challenge
The National Rugby League is a promotional partner to KAB. With the partnership and engagement in Keep Australia Beautiful Week 2008, NRL wanted to ensure they had their own house in order to avoid claims of greenwash.

Insight
The NRL wished to explore ways to reduce their carbon footprint and be able to make verified and substantiated claims on their performance and improvements.

Solution
A carbon footprinting exercise and energy audit was conducted for NRL’s head office to determine its greenhouse gas emissions as well as improvement opportunities.

Result
The overall footprint was calculated to just over 3,800 tonnes of CO₂-e. A wide range of technical as well as behavioural change opportunities to reduce and offset their environmental impacts were determined, allowing NRL to set up an action plan for the way towards a smaller footprint.