FreightCorp

Gaining Employee Support for Business Initiatives

Challenge
Working with FreightCorp to gain support for the company’s imminent privatisation, improve efficiency and drive up the share price.

Insight
In a time of great change and employment insecurity, employees needed to understand the benefits for themselves and the company for the privatisation, while voicing their concerns to the senior management.

Solution
An innovative 24-month communications programme was tailored to meet the needs of the employees and management.

Result

FreightCorp was the first privatisation in NSW that employees voted in favour of. A sale that netted the NSW Government $1.172 billion.

Efficiency was raised, helping them achieve significant cost savings that contributed towards the sale price.

$2.5 million dollars per annum in fuel saved from $80K invested in employee communications. Based on today’s fuel prices this would be over $4 million dollars.

This is equal to a reduction of over 8200 tonnes of carbon emissions per annum.